- Featured advertisements
- Priority search results
- Bulk subscriptions
Advertisement Pricing - Promote Your Programs
The Ballet Scout wants to help your company gain more exposure. Program information will be posted for free and will appear in member searches. For greater visibility, check out our different advertising options to make your company stand out from the rest. You can contact us with inquiries at email@example.com.
Why advertise with us?
Our site is purely for ballet dancers and their parents who are currently searching for summer intensives, year round programs and more. Rather than throwing all of your money into instagram’s random algorithm, or sending flyers to be glazed over by students hurrying to class, every single user will have a specific interest in finding and attending a program. We are also able to engage with our user base at a very personal level and figure out exactly what text you’ll need to put to make your program fill up. We would be able to poll consumers and make sure that your program makes a statement.
As a business major with Penn State University, founder Robert Fulton likes to look at the math. On Instagram/Facebook, for $125 a week you can have 18,500 impressions, which reaches between 8 - 10 thousand people for your ad. About 2% of those people will click on your ad giving your summer program only 180 views. The amount who would apply would be even less. Our site already has 600 dedicated users who are looking for a summer program like yours, and we are growing rapidly They are not just found by an algorithm matching them to dance, but they are in the market looking to apply for summer programs.
Another marketing standpoint that one must consider is a multivariable analysis of demographics and actually selling your product. Who is going to ultimately decide to send their kid to a year-round training program or summer intensive? The parents. Instagram best targets people under 30, reaching the students, while facebook best targets above 30, reaching the parents who will send the students. While you can definitely make an impression on students looking for summer intensives on instagram and their parents on facebook, wouldn’t it be best to target both of them at once? Our site is populated by a combination of curious students and goal-oriented “dance-moms” (and dads) who want the best for their child. We truly are a centralized hub for all things ballet.
Enter your program, logo, and all information-to-come for a one time fee of $50
“Featured School” advertising: Make your programs the first thing every user sees
- Front page “featured program spot”
- Priority Search Results on all programs your school has
- Consultations to help your program pop
- Implement Logo to stand out from the rest
- Featured on email blasts to users
- School gets premium accounts - for audition season bulk.
- Viewable by all free and premium accounts
- Auditions priority
- $125 per week
- $400 per month
- $1300 for audition season (ending April 1st)
- Priority search results - however, featured programs will show up before yours
- $25 per program per week
- $80 per program month
- $300 per program for audition season (Ending April 1st)
- $25 one-time fee (waived if paid $50 listing fee))
- $25 per week
- $80 per month
- $300 for audition season (Ending April 1st)